Consumer Behaviour Model on the Furniture Market

Bednárik, Éva és Pakainé Kováts, Judit (2010) Consumer Behaviour Model on the Furniture Market. ACTA SILVATICA ET LIGNARIA HUNGARICA: AN INTERNATIONAL JOURNAL IN FOREST, WOOD AND ENVIRONMENTAL SCIENCES, 6 (1). pp. 75-88. ISSN 1786-691X

Szöveg Acta-Silvatica-Lignaria-Hungarica-2010-Vol06-075-088.pdf Download (335kB)

Absztrakt (kivonat)

This study introduces the furniture purchasing behaviour model. The study describes the behaviour model and characteristics of decision making and the environmental factors affecting the individuals besides emphasising the family character of furniture purchase. We introduce a chapter from the primary research verifying the model that analyses the validity of customer behaviour trends defined as elements of the impersonal environment on the furniture market. We touch on our lifestyle based segmentation model which is elaborated in our work in detail. The method of primary research is quantitative, personal interview. While working out our research model we applied a method that enables multi-level cross-section and cohort analyses. Our work has verified the need for trend researches on the furniture market so we suggest the construction and the near-future launch of a trend research system consisting of several modules that reveals the specific factors on the furniture market besides verifying the validity of general behaviour trends.

Tudományterület / tudományág

műszaki tudományok > anyagtudományok és technológiák
műszaki tudományok > faipari tudományok

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Mű tipusa:	Cikk
SWORD Depositor:	Teszt Sword
Felhasználó:	Csaba Horváth
A mű MTMT azonosítója:	MTMT:34653900
Dátum:	26 Feb 2024 11:04
Utolsó módosítás:	26 Feb 2024 11:04
URI:	http://publicatio.uni-sopron.hu/id/eprint/3053

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