Creative Industry Value Creation and Sustainable Consumer Experience in the Metamodern Society

Reményi, Andrea (2025) Creative Industry Value Creation and Sustainable Consumer Experience in the Metamodern Society. In: FENNTARTHATÓSÁGI ÁTMENET – INNOVÁCIÓS ÖKOSZISZTÉMÁK – DIGITÁLIS MEGOLDÁSOK: Konferenciakötet. Soproni Egyetem Kiadó, Sopron, pp. 568-581. ISBN 9789633345504

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Abstract

The development of the creative economy within the context of the metamodern era and the knowledge-based economy offers a novel perspective for understanding production and consumption processes. This study aims to explore the factors influencing the valuation of creative products, emphasizing the pivotal role of aesthetic and technological efficiency in driving the exponential growth of consumer desire. Furthermore, it examines how brand management of creative products shapes the communicative aspects of consumption and legitimizes the ideal of creativity through the generation of new meanings. Using quantitative methods, including literature reviews and questionnaire-based analysis, this research seeks to contribute to a deeper understanding of the operations of the creative industry. It also highlights how the creation and delivery of consumer experiences become benchmarks for strategic success in the creative economy.

Tudományterület / tudományág

social sciences
social sciences > business and management

Faculty

Not relevant

Institution

Soproni Egyetem

Item Type:	Book Section
SWORD Depositor:	Teszt Sword
Depositing User:	Csaba Horváth
Identification Number:	MTMT:36063645
Date Deposited:	01 Apr 2025 10:46
Last Modified:	01 Apr 2025 10:46
URI:	http://publicatio.uni-sopron.hu/id/eprint/3567

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