GENERATION Z’S ATTITUDES AND SOFT SKILLS SET TO GREEN HOTELS AND SUSTAINABILITY ON THE BASIS OF A HUNGARIAN EMPIRICAL STUDY

Varga, Erika és Dávid, Lóránt Dénes és Juhász, Tímea (2026) GENERATION Z’S ATTITUDES AND SOFT SKILLS SET TO GREEN HOTELS AND SUSTAINABILITY ON THE BASIS OF A HUNGARIAN EMPIRICAL STUDY. GEOJOURNAL OF TOURISM AND GEOSITES, 68 (4). pp. 2639-2647. ISSN 2065-1198

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Absztrakt (kivonat)

Generation Z, encompassing individuals born between the mid-1990s and early 2010s, is emerging in shaping thefuture of sustainable tourism. Characterized by their digital fluency, social consciousness, and environmental awareness,Generation Z's preferences and behaviours are influencing various sectors, notably tourism and hospitality. This paper delvesinto three interconnected aspects: Gen Z's perceptions of sustainability in tourism, their criteria for selecting green hotels, andthe skills and competencies they deem essential to foster receptivity towards sustainable practices. In 2024, research on greentourism was started to analyse the factors that play a role in choosing green accommodation. For the study, a questionnairesurvey was conducted, which consisted of 26 questions and resulted in 246 responses. Based on the definitions of green hotelsand green tourism students gave, it can be seen that they unanimously agree on the green content of hotels and tourism.Although they are committed to green ideas, this is not always reflected in their willingness to pay more for these services.The most important contextual skills for generating this commitment include respect for the environment, efficiency,adaptability and resilience. As the research has proved their strong commitment to environmental principles, we can confirmthat Gen Z has emerged as a dominating force in the tourist business today, and their preferences and actions are changing th eface of the travel and hospitality sector, particularly with regard to sustainability challenges. It is important to note, however,that one important finding of the research is that openness and receptivity to green hotels does not necessarily correlate withthe willingness or intention to pay more for this option.

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Mű tipusa:	Cikk
SWORD Depositor:	Teszt Sword
Felhasználó:	Csaba Horváth
A mű MTMT azonosítója:	MTMT:37591058
Dátum:	27 Okt 2026 08:49
Utolsó módosítás:	27 Okt 2026 08:49
URI:	http://publicatio.uni-sopron.hu/id/eprint/4216

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