Are there no new ad techniques under the sun? – How the methods presented to us today as 'new discoveries' appeared in Hungarian advertising literature a century ago

Papp-Váry , Árpád and Szabó-Kákonyi, Anett (2015) Are there no new ad techniques under the sun? – How the methods presented to us today as 'new discoveries' appeared in Hungarian advertising literature a century ago. GAZDASÁG ÉS TÁRSADALOM, 2015 (3). pp. 19-37. ISSN 0865-7823

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Tudományterület / tudományág

social sciences > business and management

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Not relevant

Institution

Nyugat-Magyarországi Egyetem

Item Type:	Article
Additional Information:	FELTÖLTŐ: Takács Eszter - ktk.takacs.eszter@gmail.com FELTÖLTŐ: Takács Eszter - ktk.takacs.eszter@gmail.com #hozzárendelt szerző ismeretlen
SWORD Depositor:	Teszt Sword
Depositing User:	Zsófia Tompa
Identification Number:	MTMT:3079683
Date Deposited:	17 Jun 2016 07:31
Last Modified:	02 Aug 2016 15:42
URI:	http://publicatio.uni-sopron.hu/id/eprint/754

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