Do Ambassadors Need a Relationship with the Brand or Product? The Study based on the Opinion of a Focus Group

Nyikos, Bendegúz Richárd (2022) Do Ambassadors Need a Relationship with the Brand or Product? The Study based on the Opinion of a Focus Group. GAZDASÁG ÉS TÁRSADALOM, 13 (2020) (3-4). pp. 38-58. ISSN 0865-7823

Text gt_2020_3-4_03_Nyikos.pdf Download (1MB)

Tudományterület / tudományág

social sciences > media- and communication studies

Faculty

Not relevant

Institution

Soproni Egyetem

Item Type:	Article
SWORD Depositor:	Teszt Sword
Depositing User:	Csaba Horváth
Identification Number:	MTMT:33064830
Date Deposited:	25 Aug 2022 08:43
Last Modified:	25 Aug 2022 08:43
URI:	http://publicatio.uni-sopron.hu/id/eprint/2462

Actions (login required)

View Item