The Psychological Effects of Celebrity Endorsement on the Consumer Purchasing Behavior

Nyikos, Bendegúz Richárd and Pankotay, Fruzsina Magda (2022) The Psychological Effects of Celebrity Endorsement on the Consumer Purchasing Behavior. In: Proceedings of the 37th International Business Information Management Association Conference (IBIMA) 30-31 May 2021, Cordoba, Spain. IBIMA, Córdoba. ISBN 9780999855164

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social sciences
social sciences > economic science(s)

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Soproni Egyetem

Item Type: Book Section
SWORD Depositor: Teszt Sword
Depositing User: Csaba Horváth
Identification Number: MTMT:32100251
Date Deposited: 25 Jul 2023 07:33
Last Modified: 25 Jul 2023 07:33
URI: http://publicatio.uni-sopron.hu/id/eprint/2771

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