Sustainable Aspects of Startups among Generation Z—Motivations and Uncertainties among Students in Higher Educations

Papp-Váry, Árpád Ferenc and Pacsi, Diána and Szabó, Zoltán (2023) Sustainable Aspects of Startups among Generation Z—Motivations and Uncertainties among Students in Higher Educations. SUSTAINABILITY, 15 (21). ISSN 2071-1050

Text sustainability-15-15676.pdf Download (1MB)

Abstract

While technology is developing rapidly, natural resources are being exploited with more and more factories. Global environmental problems draw attention to the issue of sustainability as a warning sign. In this situation, encouraging the development of green innovative technologies and supporting green startups has become particularly important. Sustainable development is an important goal for every country, and it means a global competitive advantage if the given country supports the spread of green technologies. It is therefore the responsibility of leading politicians to create an enabling economic environment to encourage young people to become conscious, green-minded entrepreneurs. In this study, we delve into the driving factors compelling young individuals to venture into entrepreneurship. This exploration combines both quantitative and qualitative research methods. A cohort of 280 Hungarian university students participated in an online questionnaire survey as part of the quantitative segment, while the qualitative research component involved scrutinizing young people’s perspectives on enterprises and startups through focus group discussions. The research aims to unveil the motivations and primary concerns of Z-generation university students when contemplating entrepreneurship, as well as their perspectives on the significance of sustainability in this context. The outcomes of this study could serve as a catalyst for the establishment of more environmentally-conscious and sustainable businesses and startups.

Tudományterület / tudományág

social sciences > economic science(s)

Faculty

Not relevant

Institution

Soproni Egyetem

Item Type:	Article
SWORD Depositor:	Teszt Sword
Depositing User:	Csaba Horváth
Identification Number:	MTMT:34260939
Date Deposited:	07 Nov 2023 08:09
Last Modified:	07 Nov 2023 08:09
URI:	http://publicatio.uni-sopron.hu/id/eprint/2833

Actions (login required)

View Item