Tourism Marketing & Economic Sustainability of Tourist Destinations: Perspectives of Bale Mountains National Park

Aman, Eliyas Ebrahim and Omer, Amana and Papp-Váry, Árpád Ferenc (2023) Tourism Marketing & Economic Sustainability of Tourist Destinations: Perspectives of Bale Mountains National Park. GAZDASÁG ÉS TÁRSADALOM, 16 (34) (2). pp. 40-70. ISSN 0865-7823

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Abstract

The economic sustainability of tourist destinations is crucial for the long-term success and growth of the tourism sector. In this regard, tourism marketing plays a great role in fostering economic growth and ensuring long-term resilience. The study focused on national parks in an effort to determine how tourism marketing affects the economic sustainability of the parks. Mixed research, in line with explanatory and descriptive research designs, was applied to achieve the aim of the study. A sample of 143 was collected from employees of the national park and small and medium-sized enterprises working in the park using the census sampling technique. The study revealed that tourism marketing has a significant impact on the economic sustainability of the national park, with price, place, and promotion having a high correlation with the economic sustainability of the tourism destination, while product has a moderate relationship. Furthermore, the regression result shows that independent variables have a significant impact on the economic sustainability of the study area. This implies that tourism marketing could act as an enabler for the economic sustainability and well-being of tourist destinations.

Tudományterület / tudományág

social sciences > business and management
social sciences > regional studies

Faculty

Not relevant

Institution

Soproni Egyetem

Item Type:	Article
SWORD Depositor:	Teszt Sword
Depositing User:	Csaba Horváth
Identification Number:	MTMT:34596773
Date Deposited:	26 Feb 2024 11:34
Last Modified:	26 Feb 2024 11:34
URI:	http://publicatio.uni-sopron.hu/id/eprint/3041

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