Analysis of the Relationship Between Nation Brand Value Rankings and Sovereign Credit Ratings

Ismayilov, Aydin (2025) Analysis of the Relationship Between Nation Brand Value Rankings and Sovereign Credit Ratings. In: FENNTARTHATÓSÁGI ÁTMENET – INNOVÁCIÓS ÖKOSZISZTÉMÁK – DIGITÁLIS MEGOLDÁSOK: Konferenciakötet. Soproni Egyetem Kiadó, Sopron, pp. 34-46. ISBN 9789633345504

Szöveg MTU_2024_Conf_Proceedings_SOE_LKK_pp.34-46_Ismayilov.pdf Download (1MB)

Absztrakt (kivonat)

This study explores the relationship between nation brand value rankings and sovereign credit ratings. Nation brand value plays a critical role for a country’s international image, foreign direct investment attraction and secured political influence. In the meantime, credit ratings, assigned by agencies such as Moody’s and S&P, have a vital role in determination of country’s access to financial markets. Hypotheses of this research highlights a possible correlation between nation brand ranking and corresponding credit ratings. Using data from 12 countries over 11 years of time (2014-2024), the study includes regression analysis to assess the correlation. The results, however, indicate a weak relationship between nation brand value rankings and sovereign credit ratings. While the study findings are not statistically significant, the research highlights the importance of further exploration of qualitative factors like governance and institutional quality, as these determinants are both included in the assessment of nation brand value and sovereign credit ratings.

Tudományterület / tudományág

társadalomtudományok > közgazdaságtudományok
társadalomtudományok > politikatudományok

Kar

Nem releváns

Intézmény

Soproni Egyetem

Mű tipusa:	Könyv része
SWORD Depositor:	Teszt Sword
Felhasználó:	Csaba Horváth
A mű MTMT azonosítója:	MTMT:36057923
Dátum:	31 Már 2025 07:34
Utolsó módosítás:	31 Már 2025 07:34
URI:	http://publicatio.uni-sopron.hu/id/eprint/3527

Actions (login required)

Tétel nézet