Analysis of the Relationship Between Nation Brand Value Rankings and Sovereign Credit Ratings

Ismayilov, Aydin (2025) Analysis of the Relationship Between Nation Brand Value Rankings and Sovereign Credit Ratings. In: FENNTARTHATÓSÁGI ÁTMENET – INNOVÁCIÓS ÖKOSZISZTÉMÁK – DIGITÁLIS MEGOLDÁSOK: Konferenciakötet. Soproni Egyetem Kiadó, Sopron, pp. 34-46. ISBN 9789633345504

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Abstract

This study explores the relationship between nation brand value rankings and sovereign credit ratings. Nation brand value plays a critical role for a country’s international image, foreign direct investment attraction and secured political influence. In the meantime, credit ratings, assigned by agencies such as Moody’s and S&P, have a vital role in determination of country’s access to financial markets. Hypotheses of this research highlights a possible correlation between nation brand ranking and corresponding credit ratings. Using data from 12 countries over 11 years of time (2014-2024), the study includes regression analysis to assess the correlation. The results, however, indicate a weak relationship between nation brand value rankings and sovereign credit ratings. While the study findings are not statistically significant, the research highlights the importance of further exploration of qualitative factors like governance and institutional quality, as these determinants are both included in the assessment of nation brand value and sovereign credit ratings.

Tudományterület / tudományág

social sciences > economic science(s)
social sciences > political science(s)

Faculty

Not relevant

Institution

Soproni Egyetem

Item Type:	Book Section
SWORD Depositor:	Teszt Sword
Depositing User:	Csaba Horváth
Identification Number:	MTMT:36057923
Date Deposited:	31 Mar 2025 07:34
Last Modified:	31 Mar 2025 07:34
URI:	http://publicatio.uni-sopron.hu/id/eprint/3527

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