Digital vs. Analog Nudges for Sustainable Banking: A Systematic Literature Review

Houna, Safaa és Szóka, Károly és Dirksen, Hans Hermann (2025) Digital vs. Analog Nudges for Sustainable Banking: A Systematic Literature Review. In: FENNTARTHATÓSÁGI ÁTMENET – INNOVÁCIÓS ÖKOSZISZTÉMÁK – DIGITÁLIS MEGOLDÁSOK: Konferenciakötet. Soproni Egyetem Kiadó, Sopron, pp. 301-312. ISBN 9789633345504

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Absztrakt (kivonat)

This systematic literature review (SLR) examines the impact of digital and analog nudges on the decision-making behavior of bank customers, with a focus on promoting sustainable (ESG) banking practices. The study compares the effectiveness of both approaches and analyzes their contribution to enhancing customer interactions and responsible financial decisions in the banking sector. Digital nudges, such as push notifications, are contrasted with analog alternatives, like personal advice, to assess their influence on customer behavior. The literature search covers studies from 2010 to 2024, utilizing databases like Google Scholar, ScienceDirect, and JSTOR. Key areas include promoting ESG-aligned banking products, strengthening customer loyalty, and building trust in complex financial decisions, such as investments and loans. The findings reveal that digital nudges are particularly effective with tech-savvy customers, while analog nudges have a greater impact in advisory-intensive contexts. The analysis identifies a need for further research on the long-term effects of combining both approaches. Practical implications illustrate how nudging strategies can encourage sustainable banking behaviors and foster longterm customer relationships, supporting bank growth aligned with ESG principles.

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Soproni Egyetem

Mű tipusa:	Könyv része
SWORD Depositor:	Teszt Sword
Felhasználó:	Csaba Horváth
A mű MTMT azonosítója:	MTMT:36061259
Dátum:	01 Ápr 2025 12:58
Utolsó módosítás:	01 Ápr 2025 12:58
URI:	http://publicatio.uni-sopron.hu/id/eprint/3547

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