Competitiveness in the Wood Industry: A Quality Function Deployment Based Model for Aligning Customer Expectations with Strategic Capabilities

Kornfeld, Zsuzsanna és Bednárik, Éva és Horváth, Péter György (2025) Competitiveness in the Wood Industry: A Quality Function Deployment Based Model for Aligning Customer Expectations with Strategic Capabilities. BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV SERIES II - FORESTRY , WOOD INDUSTRY, AGRICULTURAL FOOD ENGINEERING, 18(67) (2). pp. 129-148. ISSN 2065-2135

Szöveg 8-il-konfeld-et-al..pdf Download (1MB)

Absztrakt (kivonat)

This study introduces a Quality Function Deployment-based competitiveness model for the Hungarian wood industry, integrating internal performance dimensions with external customer expectations. The model is built on international research comparisons and customer survey data collected from wood industry firms, clients, and stakeholders. Some competitiveness factors were identified and weighted using expert judgment and global benchmarks. Findings highlight that quality, value creation, and reliability are the most impactful factors, while export capacity and supply chain stability are weaker areas. The proposed framework provides a practical tool for strategic planning and contributes to industry-specific competitiveness research.

Tudományterület / tudományág

műszaki tudományok > faipari tudományok
társadalomtudományok > közgazdaságtudományok

Kar

Nem releváns

Intézmény

Soproni Egyetem

Mű tipusa:	Cikk
SWORD Depositor:	Teszt Sword
Felhasználó:	Csaba Horváth
A mű MTMT azonosítója:	MTMT:36504967
Dátum:	18 Dec 2025 09:19
Utolsó módosítás:	18 Dec 2025 09:19
URI:	http://publicatio.uni-sopron.hu/id/eprint/3856

Actions (login required)

Tétel nézet