Competitiveness in the Wood Industry: A Quality Function Deployment Based Model for Aligning Customer Expectations with Strategic Capabilities

Kornfeld, Zsuzsanna and Bednárik, Éva and Horváth, Péter György (2025) Competitiveness in the Wood Industry: A Quality Function Deployment Based Model for Aligning Customer Expectations with Strategic Capabilities. BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV SERIES II - FORESTRY , WOOD INDUSTRY, AGRICULTURAL FOOD ENGINEERING, 18(67) (2). pp. 129-148. ISSN 2065-2135

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Abstract

This study introduces a Quality Function Deployment-based competitiveness model for the Hungarian wood industry, integrating internal performance dimensions with external customer expectations. The model is built on international research comparisons and customer survey data collected from wood industry firms, clients, and stakeholders. Some competitiveness factors were identified and weighted using expert judgment and global benchmarks. Findings highlight that quality, value creation, and reliability are the most impactful factors, while export capacity and supply chain stability are weaker areas. The proposed framework provides a practical tool for strategic planning and contributes to industry-specific competitiveness research.

Tudományterület / tudományág

engineering and technology > wood industry
social sciences > economic science(s)

Faculty

Not relevant

Institution

Soproni Egyetem

Item Type:	Article
SWORD Depositor:	Teszt Sword
Depositing User:	Csaba Horváth
Identification Number:	MTMT:36504967
Date Deposited:	18 Dec 2025 09:19
Last Modified:	18 Dec 2025 09:19
URI:	http://publicatio.uni-sopron.hu/id/eprint/3856

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