Items where Author is "Hofmann, Daniela"

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Jäger, Clemens and Jäger, Tina and Hofmann, Daniela and Bensch , Tino (2011) Scientific Evaluation of Sound Branding as an Integrative Part of Brand Management. GAZDASÁG ÉS TÁRSADALOM, 2011 (3-4). pp. 48-69. ISSN 0865-7823

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