Items where Author is " Papp-Váry Árpád"

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Papp-Váry Árpád and Szabó-Kákonyi Anett (2015) Are there no new ad techniques under the sun? – How the methods presented to us today as 'new discoveries' appeared in Hungarian advertising literature a century ago. GAZDASÁG ÉS TÁRSADALOM, 2015 (3). pp. 19-37. ISSN 0865-7823

This list was generated on 2021. december 2. 07:33:18 CET.