Digital Engagement and Visitor Satisfaction at World Heritage Sites: A Study on Interaction, Authenticity, and Recommendations in Coastal China

Zhang, Yuan és Papp-Váry, Árpád Ferenc és Szabó, Zoltán (2025) Digital Engagement and Visitor Satisfaction at World Heritage Sites: A Study on Interaction, Authenticity, and Recommendations in Coastal China. ADMINISTRATIVE SCIENCES, 15 (3). ISSN 2076-3387

Szöveg Digital-Engagement-and-Visitor-Satisfaction-at-World-Heritage-Sites-A-Study-on-Interaction-Authenticity-and-Recommendations-in-Coastal-ChinaAdministrative-Sciences.pdf Download (2MB)

Absztrakt (kivonat)

This study investigates the impact of digital transformation on visitor satisfaction, engagement, and recommendation intentions at World Heritage Sites in Chinese coastal cities. A survey-based quantitative research design was employed, collecting data from four hundred and two respondents across eight cities using systematic random sampling. structural equation modeling (SEM) was applied to analyze relationships among digital participation, perceived authenticity, visitor satisfaction, and recommendation behaviors. Results highlight that technologies such as VR and AR enhance satisfaction, engagement, and authenticity, driving recommendation behaviors. Extending Cultural Authenticity Theory and satisfaction–loyalty frameworks, the study emphasizes the dynamic interplay of digital tools and cultural narratives. Practical recommendations focus on implementing culturally sensitive, interactive digital strategies to strengthen heritage tourism’s sustainability. Future research is encouraged to explore emerging technologies like AI and the metaverse.

Tudományterület / tudományág

társadalomtudományok > média- és kommunikációs tudományok
társadalomtudományok > regionális tudományok

Kar

Nem releváns

Intézmény

Soproni Egyetem

Mű tipusa:	Cikk
SWORD Depositor:	Teszt Sword
Felhasználó:	Csaba Horváth
A mű MTMT azonosítója:	MTMT:36003137
Dátum:	10 Ápr 2025 10:28
Utolsó módosítás:	10 Ápr 2025 10:28
URI:	http://publicatio.uni-sopron.hu/id/eprint/3585

Actions (login required)

Tétel nézet