Achieving Carbon Neutrality: Strategies in Organizations, Engagement and IT Innovations

Qian, Chan Rou and Thinakaran, Rajermani and Adisan, Richard Pravin Thomas and Rashid, Tarik A. and Ramachandaran, Sharmila Devi and Koloszár, László (2025) Achieving Carbon Neutrality: Strategies in Organizations, Engagement and IT Innovations. HIGHTECH AND INNOVATION JOURNAL, 6 (3). pp. 1044-1061. ISSN 2723-9535

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Abstract

This study examines the challenges organizations face in achieving carbon neutrality by analyzing employee awareness, organizational practices, and the role of information technology (IT). It aims to (1) assess employee engagement in sustainability initiatives, (2) evaluate the effectiveness of organizational policies in promoting carbon neutrality, and (3) explore the potential of IT solutions in reducing emissions. A mixed-method approach was used, combining questionnaires and interviews to capture quantitative and qualitative insights. Employees from various industries were surveyed to assess their awareness, while interviews provided deeper insights into organizational strategies and IT adoption. Statistical and thematic analyses identified key gaps and opportunities. The study reveals that limited employee awareness hinders sustainability efforts, emphasizing the need for targeted engagement programs. Organizational effectiveness in achieving carbon neutrality varies, with standardized policies and dedicated sustainability teams playing a crucial role. IT adoption levels differ, but data analytics and emerging digital technologies demonstrate strong potential for optimizing carbon reduction strategies. This research integrates organizational, technological, and behavioral perspectives, highlighting the importance of employee engagement and IT solutions in sustainability efforts. It provides actionable insights for organizations seeking to implement effective carbon neutrality strategies.

Tudományterület / tudományág

natural sciences > environmental science
natural sciences > mathematics and computer sciences
social sciences > economic science(s)

Faculty

Not relevant

Institution

Soproni Egyetem

Item Type:	Article
SWORD Depositor:	Teszt Sword
Depositing User:	Csaba Horváth
Identification Number:	MTMT:36419094
Date Deposited:	06 Nov 2025 11:27
Last Modified:	06 Nov 2025 11:27
URI:	http://publicatio.uni-sopron.hu/id/eprint/3768

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