The Role of Country and Regional Branding in Shaping the Future of Orbital Space Tourism

Rabsahl, Aileen and Papp-Váry, Árpád Ferenc (2025) The Role of Country and Regional Branding in Shaping the Future of Orbital Space Tourism. In: FENNTARTHATÓSÁGI ÁTMENET – INNOVÁCIÓS ÖKOSZISZTÉMÁK – DIGITÁLIS MEGOLDÁSOK: Konferenciakötet. Soproni Egyetem Kiadó, Sopron, pp. 492-502. ISBN 9789633345504

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Abstract

As an emerging sector in the space tourism industry, orbital space tourism offers new opportunities for countries and regions to enhance their global branding. Therefore, this article aims to explore concepts of country and regional branding applied to orbital space tourism, while focusing on the fact how private companies and countries can use space tourism to improve their technological status, global influence, and sense of national identity. Countries such as the United States, through private companies like the company SpaceX, as well as the United Arab Emirates, through collaborations and space exploration programs, are reinventing their global reputation in the space industry. By boosting the nation's technological status and opening up new markets for space tourists, these ventures provide a dual branding effect. As a method this study reviews relevant literature to identify challenges that apply to country and regional branding in orbital space tourism. Nations must overcome these challenges in order to incorporate space tourism into their branding strategies. All in all, country and regional branding plays a critical role in orbital space tourism by positioning nations and regions as leaders in the space industry, showing their innovation and technology, improving their global image, and attracting investment and tourism.

Tudományterület / tudományág

social sciences > media- and communication studies
social sciences > regional studies

Faculty

Not relevant

Institution

Soproni Egyetem

Item Type:	Book Section
SWORD Depositor:	Teszt Sword
Depositing User:	Csaba Horváth
Identification Number:	MTMT:36063470
Date Deposited:	01 Apr 2025 10:56
Last Modified:	01 Apr 2025 10:56
URI:	http://publicatio.uni-sopron.hu/id/eprint/3561

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